Color is hot!
Since Rob came back from being part of the first group certified by Apple to teach the new app, the interest is intense. Check his piece on Lynda.com – this is the best introduction to the software that I have seen so far.
Of course, a lot of the excitement from our point of view is in the workflow area. There are definitely some new media management conundrums to be unraveled and new paths to be discovered – we love that.
And, from another point of view, a lot of the interest is economic. Are we seeing yet another post production task conquered by the desktop Mac platform?